(Ferrovial) Corporate Reputation

Ferrovial considers its Corporate Responsibility to be a strategic function, relating to sustainability, competitiveness and the company's reputation, the purpose of which is to create value in the long term for all stakeholders and for society itself. The CSR is one of the dimensions contributing to Corporate Reputation.

Given the size and extent of Ferrovial, the company has an extremely diverse range of stakeholders although not all these influence the company to the same degree. An excellent knowledge of these groups is fundamental to success and an appropriate management system is required to calculate the impact and performance of the undertakings agreed with these different stakeholders.

Corporate Reputation is one of the main driving forces behind Ferrovial, as it affects the way that the company is perceived by its stakeholders and it is based chiefly on its activities taken as a whole. The first step in obtaining a good reputation is to do things well.

Proper and adequate reputation management leads to risk reduction, making the most of opportunities in terms of stakeholder relations, and providing leverage in the creation of value.

The creation of value is inextricably linked to the benefits that a positive reputation brings.

There are various factors in play when creating a business reputation: the financial situation, emotional attraction, leadership, work philosophy, corporate social responsibility, and the quality of products and services that the company offers, to name just a few. Therefore, reputation is not something that can be produced from one day to the next, it is specific to each company, and it is usually demonstrated on exceptional occasions, such as in times of crisis.

Furthermore, an online reputation, just like its traditional counterpart, plays a decisive role and presupposes an intangible strategic value for companies.

Since 2003, Ferrovial has been a member of the Corporate Reputation Forum, an organization founded in September 2002, which provides a place for meeting and for analysis and discovery of trends, tools and management models for corporate reputation.

Representing the CRF (Corporate Reputation Forum), Ferrovial is part of the campaign “2015: “A better world for Joana”, as an illustration of its commitment to the United Nations Millennium Development Goals (MDG).