{"id":16711,"date":"2016-09-27T17:23:56","date_gmt":"2016-09-27T15:23:56","guid":{"rendered":"https:\/\/www.ferrovial.com\/blog\/en\/?p=16711"},"modified":"2025-12-12T00:05:57","modified_gmt":"2025-12-11T23:05:57","slug":"20-litres-of-water-on-their-heads-the-daily-routine-of-the-women-of-uganda","status":"publish","type":"post","link":"https:\/\/www.ferrovial.com\/blog\/en\/2016\/09\/20-litres-of-water-on-their-heads-the-daily-routine-of-the-women-of-uganda\/","title":{"rendered":"20 litres of water on their heads. The daily routine of the women of Uganda"},"content":{"rendered":"<p>The two weeks between 4 and 18 April were a <strong>turning point<\/strong> not only in my career, but also in my personal life. Thanks to <a href=\"https:\/\/www.ferrovial.com\/en\/our-commitment\/corporate-responsibility\/social-action\/social-infrastructure\/\" title=\"CSR Ferrovial Social Infrastructure\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> Ferrovial\u2019s corporate volunteering programm<\/a>e, along with other company employees I had the opportunity to learn about and support the work that the <a href=\"https:\/\/plan-international.org\/uganda\" title=\"NGO Plan International\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> NGO Plan International Uganda<\/a> is performing in this country and more specifically the interventions carried out in the districts of Kamuli and Buyende.<\/p>\n<p>The collaboration between Ferrovial and Plan International is carried out within the framework of <a href=\"https:\/\/www.ferrovial.com\/en\/our-commitment\/corporate-responsibility\/social-action\/social-infrastructure\/\" title=\"CSR Ferrovial - Social Infrastructures\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> Ferrovial\u2019s <em>Social Infrastructures<\/em> programme<\/a>, the vehicle for international cooperation in water and sanitation-related projects. In the case of the project I visited the goal is to improve access to high quality potable water in <a href=\"https:\/\/www.ferrovial.com\/en\/projects\/improve-access-to-drinking-water-for-15-communities-in-the-buyende-district\/\" title=\"Ferrovial CSR projects Water for communities in Uganda\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> 15 rural communities in the Buyende district<\/a>, which will benefit <strong>more than 13,000 people<\/strong>.<\/p>\n<p><a href=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154935\/daily-routine-women-uganda-water-on-their-heads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16712\" src=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154935\/daily-routine-women-uganda-water-on-their-heads-1024x683.jpg\" alt=\"water on their heads daily routine women uganda \" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>Access to services as basic as electric power and healthy water is still only a dream in many rural areas of Uganda. Our mission as volunteers was to <strong>support the Plan NGO\u2019s project<\/strong>, providing proposals for <strong>improvement in terms of water quality, location, communication\/diffusion behaviour change and innovation from an external point of view<\/strong>.<\/p>\n<p>As an expert in relations with third parties in projects in which Ferrovial has a presence in London, one of the main concerns that I faced before starting this adventure, was whether my experience in the UK <strong>would be transferable to a so different from London<\/strong> place as is Uganda.<\/p>\n<p>During the first week, through visits to the beneficiary communities, we held conversations with the NGO, local authorities and members of water boards and visited previously constructed and operating wells, both successful ones and others not so successful&#8230; We volunteers were given first-hand insight into the base conditions and the main challenges to be overcome to enable implementation of the project. This enabled us to understand the <strong>backdrop of statistics<\/strong> as shocking as the following:<\/p>\n<ul>\n<li><strong>71,5% of the communities<\/strong> in the Buyende district <strong>do not have access to water<\/strong> (2013-14).<\/li>\n<li><strong>Collecting water<\/strong> takes an average of <strong>30-45 minutes per day<\/strong>, and the task mainly falls to the women and children. This can create social problems such as <strong>insecurity<\/strong> along the route and\/or <strong>school absenteeism<\/strong>.<\/li>\n<li>Average water consumption in rural areas is <strong>10 litres per person per day<\/strong> and the national goal is 20 litres.<\/li>\n<li>Many of the wells built are abandoned or neglected a few years after construction due to the <strong>lack of proper management and maintenance<\/strong>.<\/li>\n<\/ul>\n<p>To help us identify the improvement areas one of the colleagues on the trip, <a href=\"https:\/\/www.ferrovial.com\/blog\/en\/author\/rmsanchisjuan\/\" title=\"Ferrovial Blog Author - Rosa Sanch\u00eds\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> Rosa Sanch\u00eds<\/a>, an expert on innovation, introduced the group to a marketing tool known as the \u201cCustomer Journey Map\u201d. This tool provides photograph of the<strong> user\u2019s experience<\/strong> by means of key points and helps to <strong>structure visualisation of opportunities<\/strong> at a glance. And it was a surprise when another volunteer, <a href=\"https:\/\/www.ferrovial.com\/blog\/en\/author\/jose-guaita\/\" title=\"Ferrovial Blog Author - Jos\u00e9 Garc\u00eda Guaita\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> Jos\u00e9 Garc\u00eda Guaita<\/a>, an expert in digital communication, picked up a marker and drew the user journey map with this brilliant illustration:<\/p>\n<p><a href=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154934\/women-water-uganda-customer-journey-map.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16714\" src=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154934\/women-water-uganda-customer-journey-map.jpg\" alt=\"customer journey map women water in uganda\" width=\"500\" height=\"366\" srcset=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154934\/women-water-uganda-customer-journey-map.jpg 696w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2016\/09\/13154934\/women-water-uganda-customer-journey-map-300x220.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>From the point of view of <strong>enhancing relations with third parties<\/strong>, <strong>behavioural change and governance<\/strong> in relation to the wells, we noted that <strong>women and children<\/strong> are a critical and decisive aspect of <strong>success in the change process<\/strong>.<\/p>\n<p>[inlinetweet prefix=&#8221;&#8221; tweeter=&#8221;&#8221; suffix=&#8221;&#8221;]In the majority of cases the journey from home to well is more than two kilometres.[\/inlinetweet] The time spent on this daily trip, in addition to the obvious function of collecting water, has the social function of [text missing]\u00a0We have, therefore, an opportunity to implement communication methods to engage this powerful sector of society.<\/p>\n<p>One of the main proposals developed to drive adoption of healthy sanitation measures was the introduction of <a href=\"https:\/\/badgeville.com\/wiki\/Gamification\" title=\"What is Gamification?\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"><strong>gamification<\/strong> <\/a>as an educational tool for change. <em>Gamification<\/em> is the use of game mechanisms in non-recreational environments and applications in order to <strong>enhance motivation<\/strong>, concentration, effort, loyalty and other <strong>positive values common to all games<\/strong>. It constitutes a new and powerful strategy to influence and motivate groups of people. In line with this idea we proposed the introduction of<strong> game items throughout the \u201cjourney\u201d<\/strong>, for example small panels with checkboxes joined to the toilets and wells. In schools we were inspired by an idea, already used in other projects, that involves building constructions with Lego bricks.<\/p>\n<p>In addition to gamification, other proposals included the<strong> introduction of sanitation certificates<\/strong>, <strong>installation of signals<\/strong> and <strong>training of more mechanics<\/strong> to ensure maintenance of the wells.<\/p>\n<p>I cannot end this article without paying <strong>homage to the women<\/strong> of Uganda who, as in all cultures, are the <strong>key element in sustainable development and progress<\/strong>.\u00a0To them, the powerful and cordial women of the Nkondo community, I dedicate this post.\u00a0Thanks also to the volunteer team and our leader on this unforgettable adventure, <a href=\"https:\/\/www.ferrovial.com\/blog\/en\/author\/jjsastre\/\" title=\"Ferrovial Blog Author - Jos\u00e9 Sastre\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"> Jos\u00e9 Sastre<\/a>.<\/p>\n<p><em>An article by Maria Isabel Garcia Aranda<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The two weeks between 4 and 18 April were a turning point not only in my career, but also in my personal life. Thanks to Ferrovial\u2019s corporate volunteering programme, along with other company employees I had the opportunity to learn about and support the work that the NGO Plan International Uganda is performing in this [&hellip;]<\/p>\n","protected":false},"featured_media":16707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"nivel-1":[],"nivel-2":[4791,4697,4787,4798,4816,4666],"nivel-3":[4853],"nivel-4":[],"nivel-5":[5984],"topic":[7301,7299,7298],"coauthors":[2360],"class_list":["post-16711","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","post_format-post-format-image","nivel-2-corporate-social-responsibility","nivel-2-international-development","nivel-2-social-projects","nivel-2-solidarity","nivel-2-volunteers","nivel-2-water","nivel-3-uk","nivel-5-ferrovial-en","topic-culture-and-society","topic-management-and-strategy","topic-sustainability-and-well-being"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 litres of water on their heads. The daily routine of the women of Uganda - Ferrovial&#039;s blog<\/title>\n<meta name=\"description\" content=\"20 litres of water on the head is the story of the women of Uganda and the project carried out by Plan International and Ferrovial as told by volunteer Mabel Garcia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferrovial.com\/blog\/en\/2016\/09\/20-litres-of-water-on-their-heads-the-daily-routine-of-the-women-of-uganda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 litres of water on their heads. 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The daily routine of the women of Uganda"}]},{"@type":"WebSite","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#website","url":"https:\/\/www.ferrovial.com\/blog\/en\/","name":"Ferrovial","description":"Aeropuertos, autopistas, construcci\u00f3n y servicios (smart cities).","publisher":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ferrovial.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#organization","name":"Ferrovial S.A.","url":"https:\/\/www.ferrovial.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2018\/03\/13150646\/logo-vector-ferrovial.jpg","contentUrl":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2018\/03\/13150646\/logo-vector-ferrovial.jpg","width":525,"height":156,"caption":"Ferrovial S.A."},"image":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ferrovial","https:\/\/x.com\/ferrovial_es","https:\/\/www.linkedin.com\/company\/ferrovial","https:\/\/www.youtube.com\/ferrovial"]},{"@type":"Person","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/person\/f65408ee1ecd35c9a4f35c59bf022bd5","name":"Mabel Garcia Aranda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fdac5384ce98ac858da91546216844feee0a67f85ae3368314569ec279817f5b?s=96&d=mm&r=g56ef9f8b10d3b820e56e53db3ac8ddaf","url":"https:\/\/secure.gravatar.com\/avatar\/fdac5384ce98ac858da91546216844feee0a67f85ae3368314569ec279817f5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdac5384ce98ac858da91546216844feee0a67f85ae3368314569ec279817f5b?s=96&d=mm&r=g","caption":"Mabel Garcia Aranda"},"description":"Trabaja en Ferrovial Agroman desde hace algo m\u00e1s de 8 a\u00f1os, donde ha evolucionado en diferentes puestos en la delegaciones de Dubl\u00edn en Irlanda y de Londres, en Reino Unido. Actualmente se encarga de las relaciones institucionales, con stakeholders y de comunicaci\u00f3n en el proyecto de extensi\u00f3n de la l\u00ednea de metro londinense, Northern Line. Este proyecto tiene un valor superior a los 700 millones de euros y de su \u00e9xito, depende en buena parte futuro de una las relaciones con el gigante, London Underground \/ Transport for London. Tambi\u00e9n dentro de FAUKIE, Mabel forma parte de un grupo de desarrollo y mejora en \u00e1reas de igualdad y diversidad, \u00e1mbito en el que tambi\u00e9n participa activamente de manera extra-curricular. Recientemente ha viajado a Uganda (Distrito de Buyende) en calidad de experta en comunicaci\u00f3n y cambio colectivo de comportamiento, donde ha visitado el proyecto de cooperaci\u00f3n internacional que la ONG Plan International y Ferrovial est\u00e1n llevando a cabo en el marco del programa \u201cInfraestructuras sociales\u201d y a trav\u00e9s del cual se planea mejorar el acceso al agua de calidad en 15 comunidades rurales con acceso restringido a este bien b\u00e1sico. Relata Mabel que esta experiencia ha sido enormemente enriquecedora y ha incrementado no s\u00f3lo sus sentidos de compromiso y justicia, sino que la ha hecho apreciar los esfuerzos de nuestra compa\u00f1\u00eda para con el medio ambiente y el desarrollo."}]}},"_links":{"self":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/16711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=16711"}],"version-history":[{"count":2,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/16711\/revisions"}],"predecessor-version":[{"id":54331,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/16711\/revisions\/54331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/media\/16707"}],"wp:attachment":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=16711"}],"wp:term":[{"taxonomy":"nivel-1","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-1?post=16711"},{"taxonomy":"nivel-2","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-2?post=16711"},{"taxonomy":"nivel-3","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-3?post=16711"},{"taxonomy":"nivel-4","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-4?post=16711"},{"taxonomy":"nivel-5","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-5?post=16711"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/topic?post=16711"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=16711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}