{"id":31818,"date":"2019-07-29T08:30:14","date_gmt":"2019-07-29T06:30:14","guid":{"rendered":"https:\/\/www.ferrovial.com\/blog\/?p=31818"},"modified":"2025-12-12T00:23:11","modified_gmt":"2025-12-11T23:23:11","slug":"social-entrepreneurship-to-meet-the-millennium-development-goals","status":"publish","type":"post","link":"https:\/\/www.ferrovial.com\/blog\/en\/2019\/07\/social-entrepreneurship-to-meet-the-millennium-development-goals\/","title":{"rendered":"Social Entrepreneurship to Meet the Millennium Development Goals"},"content":{"rendered":"<p>The world is in the middle of a total transformation. Looking for effective solutions to <strong>climate change<\/strong>, <strong>social <\/strong>and<strong> economic inequality<\/strong>, <strong>poverty<\/strong>, <strong>hunger<\/strong>, <strong>sustainability for production systems <\/strong>and<strong> consumer habits<\/strong>, and <strong>justice<\/strong> have become a priority for society worldwide. To these ends, the <a href=\"\/?p=16893\" target=\"_blank\" rel=\"noopener\">17 Sustainable Development Goals (SDGs)<\/a> and their 169 objectives have a central place in government, regulatory, investor, and consumer agendas. It is an ambitious challenge, known as the 2030 Agenda, that 193 member states of the United Nations agreed to take on in 2015.<\/p>\n<p>The SDGs are obviously global objectives, but to meet them, we must take local actions that carry us in the direction that these goals indicate. Regulatory pressure and growing awareness among investors and clients are causing companies to shift their focus away from the stockholder to \u201ca greater number of interest groups impacted by business activity,\u201d as a recent <a href=\"https:\/\/www.foretica.org\/informe_foretica_2018_resumen_ejecutivo.pdf\" target=\"_blank\" rel=\"noopener\">report published by For\u00e9tica<\/a> highlights. In this sense, the consulting firm PWC affirms that <a href=\"https:\/\/www.pwc.com\/gx\/en\/sustainability\/SDG\/sdg-reporting-2018.pdf\" target=\"_blank\" rel=\"noopener\">72% of companies mention the SDGs<\/a> in their annual reports, 50% have indicated that they have been prioritized, and 19% of CEOs mentioned them in their presentations. The data backs up this global trend.<\/p>\n<h2><strong>Environmental, social, and governance criteria in company management<\/strong><\/h2>\n<p>Corporate responsibility (CR) has arisen in order to respond to society\u2019s growing demand regarding businesses with more social, sustainable values. It involves <strong>voluntary involvement<\/strong> in so-called ESG concerns &#8211; environmental, social, and governance \u2013 of the previously mentioned interest groups in day-to-day operations. The objective of this focus on CR is generating a positive, lasting impact in the communities where each organization operates, as opposed to other alternative focuses linked to reputation that typically appear in politically correct institutional statements. Harvard professor <a href=\"https:\/\/diarioresponsable.com\/opinion\/17011-el-valor-compartido-una-evolucion-de-la-rse\" target=\"_blank\" rel=\"noopener\">Michael Porter<\/a> has already stated that \u201cbusinesses that have creating shared value as a strategy are the ones that will be successful.\u201d<\/p>\n<p>Following in this line of work, here at Ferrovial Services we\u2019ve recently launched the\u00a0 Strategic Plan for Corporate Responsibility and Social Innovation in Spain. This plan, designed from analyzing our activities and the concerns identified by our interest groups, and aligned with Ferrovial\u2019s strategic plan for Corporate Responsibility, defines <strong>six major lines of work to develop in the coming years<\/strong>:<\/p>\n<ul>\n<li><strong>Promoting labor partner integration from groups at risk of social exclusion<\/strong>, with initiatives that have already been set up, like the <a href=\"https:\/\/youtu.be\/LewbIoDDW7s\" target=\"_blank\" rel=\"noopener\">Escuelas de Oficios<\/a>, which provides training in professions developed by the company for individuals at risk of social exclusion.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=o-sy-723CDg\" target=\"_blank\" rel=\"noopener\">Halting climate change by reducing carbon footprints<\/a> and fostering circular economy.<\/li>\n<li><strong>Focusing on social action in municipalities<\/strong> where we operate.<\/li>\n<li><strong>Taking care of the professional development and well-being<\/strong> of our employees.<\/li>\n<li><strong>Launching a CR management system<\/strong> that guarantees the company\u2019s good governance and that enables us to be the first Ibex-35 company to obtain SGE21 certification, and<\/li>\n<li><strong>Incentivizing social innovation<\/strong>, as we will outline in the next few paragraphs<\/li>\n<\/ul>\n<p>The current challenge is raising awareness among the more than 38,000 employees on the company\u2019s staff in Spain as participants and ambassadors, promoting the incorporation of \u201cESG\u201d criteria in decision-making at every level, from setting up a new service to designing financial procedure.<\/p>\n<h2><strong>How to improve society through social entrepreneurship<\/strong><\/h2>\n<p>At the organization, we\u2019ve been committed to innovation by incorporating professionals with disruptive profiles for many years, from launching internal and external contests for ideas to setting intrapreneurship or employee training programs in motion. This strategic commitment allows us to generate a positive impact in urban environments where we provide services: social and professional integration, energy efficiency projects, circular economy initiatives, etc. \u2026 \u00a0If we add the organization\u2019s commitment to the \u201cSDGs\u201d to our track record, Ferrovial Services\u2019 support and involvement in the <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-services-and-gamechangers-present-10-startups\/\" target=\"_blank\" rel=\"noopener\">Gamechangers &amp; Cities program<\/a> is inevitable, a program we\u2019ve launched together with <a href=\"https:\/\/www.unltdspain.org\/\" target=\"_blank\" rel=\"noopener\">UnLtd Spain<\/a> and the Camilo Jos\u00e9 Cela University. This program incentivizes social innovation, one of the strategic lines of the plan that fulfills our commitment to sustainable communities or cities.<\/p>\n<p>This program is aimed at entrepreneurs interested in social impact, that is, startups that have, in addition to the objective of sustainability from a financial point of view, a complementary goal of transforming cities by generating a positive impact for society or the environment. The 2019 convocation, the first held in Spain, focused on resolving five major challenges associated with cities: <strong>mobility, energy, sustainable urbanism, circular economy, and equity<\/strong>. In all, more than 100 projects expressed interest in participating in this program. A multidisciplinary jury identified 10 projects to participate in the acceleration or development phase (you can find a brief description of these projects <a href=\"https:\/\/www.unltdspain.org\/2019\/01\/29\/10-startups-en-ciudades-sostenibles-participaran-gamechangers-cities\/\" target=\"_blank\" rel=\"noopener\">at this link<\/a>), which will last for 6 months.<\/p>\n<p>During this period, Ferrovial Services employees act as mentors for each of the initiatives, and other professionals are participating by giving workshops on specific fields of knowledge that are shared across all of the projects (as well as other development channels run by UnLtd Spain and its extensive network of partners).<\/p>\n<p>Participation in this project has brought us a series of benefits that I will sum up in three points: in the first place, identifying and developing business opportunities associated with the concerns of interest groups; secondly, moving further in our cultural evolution toward being a more innovative, sustainable organization; and lastly, boosting company pride among employees. This is an example of how social entrepreneurship, innovation, and intrapreneurship accelerate the growth of businesses in the short and medium terms, and how they contribute to building an environment of innovation by collaborating with other organizations and interest groups.<\/p>\n<p>I would like to conclude this article by quoting expert Peter Bakker, president and CEO of the <a href=\"https:\/\/www.wbcsd.org\/Overview\/About-us\/Our-team\/SMT\/Peter-Bakker\" target=\"_blank\" rel=\"noopener\">World Business Council for Sustainable Development<\/a>, who assures that the SDGs \u201crepresent an ambitious and transformative agenda.\u201d The companies must take on a proactive role in leading this transformation and situating the SDGs as a strategic lens at the heart of their operations in order to identify market opportunities, anticipate and manage potential risks, and guarantee the sustainability of their operations, Bakker remarks. In short, programs like <em>Gamechangers &amp; Cities<\/em> that support entrepreneurial initiatives related to dependence, mobility, environment, etc. are part of the contribution that large companies can make to the development and implementation of innovative solutions for society\u2019s concerns, which are reflected in the United Nations SDGs. A challenge that is global and local. A challenge for all of us.<\/p>\n<p><em>An article by Jorge Macho<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is in the middle of a total transformation. Looking for effective solutions to climate change, social and economic inequality, poverty, hunger, sustainability for production systems and consumer habits, and justice have become a priority for society worldwide. To these ends, the 17 Sustainable Development Goals (SDGs) and their 169 objectives have a central [&hellip;]<\/p>\n","protected":false},"featured_media":31907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"nivel-1":[],"nivel-2":[4684,4791,4716,4692,4663,5371],"nivel-3":[4847],"nivel-4":[],"nivel-5":[],"topic":[7299,7298],"coauthors":[5697],"class_list":["post-31818","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","post_format-post-format-image","nivel-2-climate-change","nivel-2-corporate-social-responsibility","nivel-2-entrepreneurs","nivel-2-environmental-conservation","nivel-2-social-action","nivel-2-sustainability","nivel-3-spain","topic-management-and-strategy","topic-sustainability-and-well-being"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Entrepreneurship to Meet the Millennium Development Goals<\/title>\n<meta name=\"description\" content=\"The 17 Sustainable Development Goals (SDGs) and their 169 objectives have a central place in government, regulatory, investor, and consumer agendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferrovial.com\/blog\/en\/2019\/07\/social-entrepreneurship-to-meet-the-millennium-development-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Entrepreneurship to Meet the Millennium Development Goals\" \/>\n<meta property=\"og:description\" content=\"The 17 Sustainable Development Goals (SDGs) and their 169 objectives have a central place in government, regulatory, investor, and consumer agendas.\" \/>\n<meta property=\"og:url\" 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