{"id":47413,"date":"2023-01-11T09:44:12","date_gmt":"2023-01-11T08:44:12","guid":{"rendered":"https:\/\/www.ferrovial.com\/blog\/?p=47413"},"modified":"2025-12-12T00:37:39","modified_gmt":"2025-12-11T23:37:39","slug":"reaching-in-vehicle-dashboard","status":"publish","type":"post","link":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/","title":{"rendered":"Reaching in-vehicle dashboard"},"content":{"rendered":"\r\n<p><script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What is an in-vehicle infotainment system?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"In-Vehicle Infotainment (IVI) is an auto industry term that refers to vehicle systems that combine entertainment and information delivery to drivers and passengers typically in the form of Apps. IVI systems use audio\/video (A\/V) interfaces, touchscreens and keypads.\r\nAnother term used in the industry is, In-Vehicle Operating Systems (IVOS): In vehicle infotainment systems need operating systems that can coop and bring connectivity, convenience tools, and Apps that can be downloaded and ebbed functions in the system. Most common platforms in the market are Android, Linux, QNX, Windows which traditionally have been leading the in-vehicle infotainment industry, there are others like Xevo and SiriusXM that want to take advantage of cloud computing to ensure vehicles always have the latest entertainment capabilities through time.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Who are the new entrants in the Infotainment Space?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Traditionally there has been two types of infotainment systems out there; the ones directly fitted by OEMs or the one that user use to purchase from aftermarket brands such as Pioneer, Alpine, Kenwood, Sony. Following the mobile phone & touch screen revolution, we are starting to see a similar episode where players such as Apple, Google and Amazon are signing collaboration agreements with the main OEMs brands to develop or co-develop with a few tweaks infotainments systems that are more and more advanced and with the aim at improving drastically customer experiences.\r\nOEMs have increased the number of hires in Software Development space in the last 5 years (i.e for GM around 6000 employees) in a battle to fight against raising of new disruptors \u201cSoftware based\u201d like Tesla. For OEMs like Mercedes Benz software writing isn\u2019t a new thing, they\u2019ve been doing it for the last 20 years, but have been very selective as to what \u201cmodules\u201d are a must to own internally and the ones that they can partner to remain on top of technology advancements.\"\r\n    }\r\n  }]\r\n}\r\n<\/script><\/p>\r\n\r\n<p><span style=\"font-weight: 400;\">We live in the <\/span><b>connectivity era<\/b><span style=\"font-weight: 400;\">, a world where we get anxious when we separate ourselves from smartphones or tablets, we cannot live without listening to <\/span><a href=\"https:\/\/www.spotify.com\/\" target=\"_blank\" rel=\"noopener\"><b>Spotify<\/b><\/a><span style=\"font-weight: 400;\"> on the go or send\/receive emails instantly. Googling for things is just natural, navigating through apps like <\/span><a href=\"https:\/\/www.waze.com\/\" target=\"_blank\" rel=\"noopener\"><b>Waze<\/b><\/a><span style=\"font-weight: 400;\"> has now become an embedded process into our day to day driving routines and we are also starting to feel awkward when we go to new places (i.e hotel rooms or meeting rooms), that don\u2019t respond to voice commands through <\/span><a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=21576558011\" target=\"_blank\" rel=\"noopener\"><b>Alexa<\/b><\/a><span style=\"font-weight: 400;\"> to activate lights or read the latest news out loud.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this blog post, I am going to cover basic concepts like in-vehicle OS, who are the new entrants in the infotainment space, and the vision (from a user perspective) of what we could expect to see coming in the next few years.<\/span><\/p>\r\n<h2><b>What is an in-vehicle infotainment system?<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.techopedia.com\/definition\/27778\/in-vehicle-infotainment-ivi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">techopedia<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><b> In-Vehicle Infotainment (IVI) <\/b><span style=\"font-weight: 400;\">is an auto industry term that refers to vehicle systems that combine entertainment and information delivery to drivers and passengers typically in the form of Apps. IVI systems use audio\/video (A\/V) interfaces, touchscreens and keypads.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Another term used in the industry is, <\/span><b>In-Vehicle Operating Systems (IVOS)<\/b><span style=\"font-weight: 400;\">: In vehicle infotainment systems need operating systems that can coop and bring connectivity, convenience tools, and Apps that can be downloaded and ebbed functions in the system. Most common platforms in the market are <\/span><b>Android, Linux, QNX, Windows<\/b><span style=\"font-weight: 400;\"> which traditionally have been leading the in-vehicle infotainment industry, there are others like <\/span><b>Xevo<\/b><span style=\"font-weight: 400;\"> and <\/span><b>SiriusXM<\/b><span style=\"font-weight: 400;\"> that want to take advantage of cloud computing to ensure vehicles always have the latest entertainment capabilities through time.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What is happening today in the <\/span><b>automotive world<\/b><span style=\"font-weight: 400;\"> is that vehicles are becoming more and more <\/span><b>connected, autonomous, shared, and electric<\/b><span style=\"font-weight: 400;\">. OEMs are now fully immersed in the implementation of <\/span><b>HMI (Human-Machine Interface)<\/b><span style=\"font-weight: 400;\"> technologies, including voice recognition, touchscreens, interior\/exterior cameras with AI, head-up displays, various controls, with the end goal of improving <\/span><b>seamless UX experiences.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">A big concern from the <\/span><b>OEMs <\/b><span style=\"font-weight: 400;\">point of view is keeping up with<\/span><b> Cybersecurity<\/b><span style=\"font-weight: 400;\">, often automakers are not able to test and verify everything along the supply chain, this was the case of <\/span><b>Jeep <\/b><span style=\"font-weight: 400;\">as highlighted in the article <\/span><a href=\"https:\/\/www.autoblog.com\/2019\/09\/21\/hacked-jeep-cherokee-cyber-security-hackers\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&amp;guce_referrer_sig=AQAAAENNtYJT1mvX_RgVQWwmuHB6J7E6yT5L8P1MkYilcOCpoEXI1TjJzUs--dSJEbHbqNnEZU8LDUiz0HBmQ5AZgRH8aEbllTLooKxj8Kv98yfgdcb3qS_N-fzyCvnUgndjhlnspxndajRiPY6gh97p0Vm71wzkjB1hc3TVAYX9dXsM\" target=\"_blank\" rel=\"nofollow noopener\"><i><span style=\"font-weight: 400;\">\u201cHow a hacked Jeep Cherokee led to increase security from cyber carjackers\u201d<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">the author highlights the challenge of securing vehicles over their lifecycle, as there are a few vehicles in the market with over-the-air updates capabilities which makes difficult to issuing software patches by engineers. Others like <\/span><b>BMW<\/b><span style=\"font-weight: 400;\"> have forced their supply chain to ensure that driving system control units have no direct connection to customers&#8217; internet-connected devices, this will remove some of the risk but not all.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the past <\/span><b>OEMs <\/b><span style=\"font-weight: 400;\">were developing proprietary car OS <\/span><b>for In-vehicle infotainment (IVI)<\/b><span style=\"font-weight: 400;\"> but this has proved to be a very <\/span><b>expensive<\/b><span style=\"font-weight: 400;\"> exercise to develop and has proven that these systems can become <\/span><b>obsolete<\/b><span style=\"font-weight: 400;\"> very quickly.\u00a0<\/span><\/p>\r\n<h2><b>Who are the new entrants in the Infotainment Space?<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Traditionally there has been two types of infotainment systems out there; the ones <\/span><b>directly fitted by OEMs<\/b><span style=\"font-weight: 400;\"> or the one that user use to purchase from <\/span><b>aftermarket brands<\/b><span style=\"font-weight: 400;\"> such as Pioneer, Alpine, Kenwood, Sony. Following the mobile phone &amp; touch screen revolution, we are starting to see a similar episode where players such as <\/span><b>Apple, Google and Amazon<\/b><span style=\"font-weight: 400;\"> are signing collaboration agreements with the main <\/span><b>OEMs brands<\/b><span style=\"font-weight: 400;\"> to develop or co-develop with a few tweaks infotainments systems that are more and more advanced and with the aim at improving drastically customer experiences.<\/span><\/p>\r\n<p><b>\u201cBig Tech\u201d<\/b><span style=\"font-weight: 400;\"> as described above have been working on the <\/span><b>\u201csmart homes\/devices\u201d<\/b><span style=\"font-weight: 400;\"> arena since 2014 and little by little they have created entire new divisions fully focused on conquering the <\/span><b>\u201cconnected car\u201d,<\/b> <b>in-vehicle experiences and data produced<\/b><span style=\"font-weight: 400;\">. Car manufacturing brands in the other hand have been very reluctant to <\/span><b>\u201cgive away\u201d<\/b><span style=\"font-weight: 400;\"> their data and the customer relationship by trying \u201cwithout much success\u201d to create own \u201cconnected car platforms\u201d but the UX has proved to be mediocre and in some cases developments have been discontinued like <\/span><a href=\"https:\/\/www.theverge.com\/2022\/2\/23\/22946295\/gm-marketplace-shut-down-app-screen-shopping-gas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GM and Xevo for marketplace apps<\/span><\/a><span style=\"font-weight: 400;\">, it seems that OEMs are now seeing the storm clouds ahead. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the article from <\/span><a href=\"https:\/\/www.caranddriver.com\/features\/a41521644\/the-automotive-infotainment-battle\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cThe Battle for Control of the Dashboard\u201d<\/span><\/a><span style=\"font-weight: 400;\">, the author makes a\u00a0 simile between cars and smartphones with wheels, OEMs have increased the number of hires in Software Development space in the last 5 years (i.e for GM around 6000 employees) in a battle to fight against raising of new disruptors \u201cSoftware based\u201d like Tesla. For OEMs like Mercedes Benz software writing isn\u2019t a new thing, they\u2019ve been doing it for the last 20 years, but have been very selective as to what \u201c<\/span><b>modules\u201d<\/b><span style=\"font-weight: 400;\"> are a must to own internally and the ones that they can partner to remain on top of technology advancements.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">OEMs are making progress by finding compromises and partnering with big players, features like <\/span><b>Android Auto and Apple CarPlay<\/b><span style=\"font-weight: 400;\"> (so cold mirroring platforms), although they require the smartphone to be connected to the car, this represents a \u201cquick fix\u201d for users to feel in the short term that there in vehicle systems can cope for years to come but the reality is that functionalities are very limited and in most cases its being used for navigation and taking calls.\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47417\" src=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-scaled.jpg\" alt=\"Mobile phone used for navigation\" width=\"400\" height=\"600\" srcset=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-scaled.jpg 1707w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-200x300.jpg 200w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-683x1024.jpg 683w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-768x1152.jpg 768w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-1024x1536.jpg 1024w, https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/28124458\/pexels-athena-2996306-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\r\n<h2><b>Vision from a user perspective of what\u2019s coming<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Cars are moving objects, combined with connectivity it opens a whole new world for <\/span><b>use case development and new business models<\/b><span style=\"font-weight: 400;\">, including connection with infrastructure to \u201cread\u201d the road ahead (i.e. road conditions, weather alerts, wrong way driving, objects in road, intersection management, etc..)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The modern <\/span><b>OEMs connectivity<\/b><span style=\"font-weight: 400;\"> makes it decisive move for advancements in the connected autonomous vehicles. OEMs have been working hard to respond to high consumer expectations and desires, which have pushed for even more cutting-edge technologies. A large channel for <\/span><b>new customer-experiences<\/b><span style=\"font-weight: 400;\"> and services that go well beyond the driving experience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Use cases are driven by taking in-vehicle <\/span><b>UX<\/b><span style=\"font-weight: 400;\"> (user experience) to the <\/span><b>next level<\/b><span style=\"font-weight: 400;\">, OEMs and infotainment suppliers are streamlining the car journey, taking safety and security as key priority. Almost every new vehicle now comes with <\/span><b>ADAS<\/b><span style=\"font-weight: 400;\"> (Advanced driver-assistance systems) powered of course by software.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Other use cases for in-vehicle connectivity are <\/span><b>fleet telematics<\/b><span style=\"font-weight: 400;\">, data can be used to optimize vehicle journeys, improve accident investigations, and have shorter incident response times, predictive analytics for MRO and spare parts inventory optimization (to improve reliability and durability of cars) and insurance based on driving behaviors, etc.<\/span> <span style=\"font-weight: 400;\">When it comes to <\/span><b>vehicle to everything (V2X)<\/b><span style=\"font-weight: 400;\"> this will be a breakthrough specially to safely navigate and to always keep an eye between vehicles, other technologies like <\/span><b>CRIS <\/b><span style=\"font-weight: 400;\">\u2013 Central Road Information System will centralize traffic decisions via edge compute and calculate the best available route considering roads, traffic, and environment conditions.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Within a few years, <\/span><b>5G technology<\/b><span style=\"font-weight: 400;\"> (high speeds, low latency, low power and multi device), will have a strong positive impact in roads by helping with the acceleration of <\/span><b>smart cities<\/b><span style=\"font-weight: 400;\">, <\/span><b>IoT <\/b><span style=\"font-weight: 400;\">combined with V2X tech, <\/span><b>cars<\/b><span style=\"font-weight: 400;\"> will be able to sense the local environment and communicate eventually, <\/span><b>drivers<\/b><span style=\"font-weight: 400;\"> will be always informed, traffic flow will improve, and accidents will be reduced drastically.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When it comes to <\/span><b>in-vehicle services <\/b><span style=\"font-weight: 400;\">the vision is that companies such as <\/span><b>Apple<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Google<\/b><span style=\"font-weight: 400;\"> will have stronger integrations with in-vehicle dashboards by providing a version of their operating systems available for user and OEMs. Apps will have similar capabilities as mobile phone apps to help users <\/span><b>pay for fuel, book a hotel stay, keep up with the shopping lists and automatically pay for tolls<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span> <b>In-vehicle services future<\/b><span style=\"font-weight: 400;\"> seems promising but without improving the customer journey the seamless experience is just not there which makes is \u201cclunky\u201d. Probably a solution could be &#8211; pushing for a large and global <\/span><b>APIs integration<\/b><span style=\"font-weight: 400;\"> to make services accessible to everyone, but for this there\u2019s got to be a collaboration mindset between OEMs, Big Tech and large service providers, until they find a framework for collaboration, the user experience would \u201csuffer\u201d, so we might have a long way to go until this becomes a reality.\u00a0<\/span><\/p>\r\n<h2><b>Final considerations and remarks<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Cars have inherited many of the same features as smartphones, removing the need to separate controls and devices which allows a seamless transition between home and car.\u00a0<\/span> <span style=\"font-weight: 400;\">With these developments coming quickly around the clock one might have \u201cstill\u201d a few questions in mind.<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What would happen in-vehicle experiences once we remove the actual need to physically drive a car?\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would OEMs keep pushing for own tech stack or finally partner with large tech players to stay on top of the car experience?\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would these \u201cbig tech\u201d be finally allowed to reach sensible car controls that could compromise vehicle safety?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">On top of these questions, I am very curious to see car manufacturers moves and how they are looking to deal with brand recognition dilemma and user\u2019s brand association, especially now that there is a large list of OEMs already announcing <\/span><b>Android Automotive OS<\/b><span style=\"font-weight: 400;\"> partnerships, how would this impact OEMs UX?<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would technologies like AR and, generate experiences to overlay the outside world and would we be able to have a meeting on a car as it was an immersive physical experience?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">All these features look very promising, from a user perspective, I can\u2019t wait to see this coming to market soon!<\/span><\/p><p><em>An article by Juan Beneytez Salvadores<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We live in the connectivity era, a world where we get anxious when we separate ourselves from smartphones or tablets, we cannot live without listening to Spotify on the go or send\/receive emails instantly. Googling for things is just natural, navigating through apps like Waze has now become an embedded process into our day to [&hellip;]<\/p>\n","protected":false},"featured_media":47617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"nivel-1":[],"nivel-2":[4672,4675,7261,7266],"nivel-3":[],"nivel-4":[],"nivel-5":[],"topic":[7299,7300,7295],"coauthors":[6711],"class_list":["post-47413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","nivel-2-app-en","nivel-2-cars","nivel-2-digital-transformation-en","nivel-2-digitalization-en","topic-management-and-strategy","topic-technology-and-innovation","topic-transportation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reaching in-vehicle dashboard - Ferrovial&#039;s blog<\/title>\n<meta name=\"description\" content=\"Who are the new entrants in the infotainment space? What can we expect to see in the coming years, from a user perspective?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching in-vehicle dashboard - Ferrovial&#039;s blog\" \/>\n<meta property=\"og:description\" content=\"Who are the new entrants in the infotainment space? What can we expect to see in the coming years, from a user perspective?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrovial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ferrovial\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T08:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T23:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2332\" \/>\n\t<meta property=\"og:image:height\" content=\"1799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ferrovial_es\" \/>\n<meta name=\"twitter:site\" content=\"@ferrovial_es\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Beneytez Salvadores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reaching in-vehicle dashboard - Ferrovial's blog","description":"Who are the new entrants in the infotainment space? What can we expect to see in the coming years, from a user perspective?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/","og_locale":"en_US","og_type":"article","og_title":"Reaching in-vehicle dashboard - Ferrovial's blog","og_description":"Who are the new entrants in the infotainment space? What can we expect to see in the coming years, from a user perspective?","og_url":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/","og_site_name":"Ferrovial","article_publisher":"https:\/\/www.facebook.com\/ferrovial","article_published_time":"2023-01-11T08:44:12+00:00","article_modified_time":"2025-12-11T23:37:39+00:00","og_image":[{"width":2332,"height":1799,"url":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@ferrovial_es","twitter_site":"@ferrovial_es","twitter_misc":{"Written by":"Juan Beneytez Salvadores","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#article","isPartOf":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/"},"headline":"Reaching in-vehicle dashboard","datePublished":"2023-01-11T08:44:12+00:00","dateModified":"2025-12-11T23:37:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/"},"wordCount":1560,"commentCount":0,"publisher":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#organization"},"image":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#primaryimage"},"thumbnailUrl":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/","url":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/","name":"Reaching in-vehicle dashboard - Ferrovial's blog","isPartOf":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#primaryimage"},"image":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#primaryimage"},"thumbnailUrl":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg","datePublished":"2023-01-11T08:44:12+00:00","dateModified":"2025-12-11T23:37:39+00:00","description":"Who are the new entrants in the infotainment space? What can we expect to see in the coming years, from a user perspective?","breadcrumb":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#primaryimage","url":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg","contentUrl":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2023\/01\/20143618\/144506167-m.jpg","width":2332,"height":1799},{"@type":"BreadcrumbList","@id":"https:\/\/www.ferrovial.com\/blog\/en\/2023\/01\/reaching-in-vehicle-dashboard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ferrovial.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Reaching in-vehicle dashboard"}]},{"@type":"WebSite","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#website","url":"https:\/\/www.ferrovial.com\/blog\/en\/","name":"Ferrovial","description":"Aeropuertos, autopistas, construcci\u00f3n y servicios (smart cities).","publisher":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ferrovial.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#organization","name":"Ferrovial S.A.","url":"https:\/\/www.ferrovial.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2018\/03\/13150646\/logo-vector-ferrovial.jpg","contentUrl":"https:\/\/static.ferrovial.com\/wp-content\/uploads\/sites\/3\/2018\/03\/13150646\/logo-vector-ferrovial.jpg","width":525,"height":156,"caption":"Ferrovial S.A."},"image":{"@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ferrovial","https:\/\/x.com\/ferrovial_es","https:\/\/www.linkedin.com\/company\/ferrovial","https:\/\/www.youtube.com\/ferrovial"]},{"@type":"Person","@id":"https:\/\/www.ferrovial.com\/blog\/en\/#\/schema\/person\/81c1514358cec6e1de54d2f736ba86c8","name":"Juan Beneytez Salvadores","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c5574bb8caa5a6b3002f2bb4fed8d913d00102326174b7cef3dc0ac1d7f34e7f?s=96&d=mm&r=gef670eacba344bbef1bc0d2e547ce0d8","url":"https:\/\/secure.gravatar.com\/avatar\/c5574bb8caa5a6b3002f2bb4fed8d913d00102326174b7cef3dc0ac1d7f34e7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5574bb8caa5a6b3002f2bb4fed8d913d00102326174b7cef3dc0ac1d7f34e7f?s=96&d=mm&r=g","caption":"Juan Beneytez Salvadores"}}]}},"_links":{"self":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/47413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=47413"}],"version-history":[{"count":4,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/47413\/revisions"}],"predecessor-version":[{"id":53391,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/posts\/47413\/revisions\/53391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/media\/47617"}],"wp:attachment":[{"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=47413"}],"wp:term":[{"taxonomy":"nivel-1","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-1?post=47413"},{"taxonomy":"nivel-2","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-2?post=47413"},{"taxonomy":"nivel-3","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-3?post=47413"},{"taxonomy":"nivel-4","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-4?post=47413"},{"taxonomy":"nivel-5","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/nivel-5?post=47413"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/topic?post=47413"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ferrovial.com\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=47413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}