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Digital Marketing Manager

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JR05693 - JOB_POSTING-3-4873

Publicado el 19 de enero, 2024

Austin, TX, Texas (Estados Unidos)

Tiempo Completo

Communications

About us:

Ferrovial is one of the world’s leading infrastructure operators, committed to developing sustainable solutions. The company has presence in 6 main markets. It is a member of Spain’s blue-chip IBEX 35 index and is also included in prestigious sustainability indices such as the Dow Jones Sustainability Index and FTSE4Good. The aim of Ferrovial Corporation is to design the Company’s strategy, establishing global policies, guidelines and action guides related to the different functional areas of the Organization (Internal Audit, Finance, Human Resources, Legal, IT, Innovation, etc.), which subsequently are developed and adapted to the specificities of each Business Unit. Additionally, it performs a function of providing corporate services to the different companies of the group, while consolidating its information.

Job Description:

Summary: NextMove by Cintra, is a wholly owned subsidiary of Ferrovial. We provide digital solutions to meet the ever-changing demands of our infrastructures. With technology advancing at such a high rate, our lives are becoming increasingly enabled by technology and the infrastructure sector should be no different. Our goal is to partner with leaders and communities to provide digital solutions aimed to power our world on the move.

Ferrovial is one of the world’s leading infrastructure operators, committed to developing sustainable solutions. The company has a presence in 6 main markets. It is a member of Spain’s blue-chip IBEX 35 index and is also included in prestigious sustainability indices such as the Dow Jones Sustainability Index and FTSE4Good.

We are hiring an experienced Marketing Manager to lead in the growth of our B2B and B2C marketing efforts for NextMove by Cintra. In this role you will use a combination of strategic, quantitative, written, and creative skills to deliver impactful marketing milestones with internal business leaders and outside agency partners. This position reports directly to the VP of Marketing and will play an integral role in pioneering digital solutions in the mobility industry.  

Essential Duties and Responsibilities:

  • Lead B2C customer acquisition strategy and implementation for mobile toll payment app, NextPass  

  • Build strategy for the customer journey utilizing our CRM tool (Iterable) for customer segmentation and nurture campaigns (email/push).

  • Partner with Business Development to build B2B pipeline and increase demand generation for NextMove.

  • Plan and execute campaigns that support all acquisition efforts on owned, paid, and earned media channels (Google, Apple Ads, Meta).

  • Develop and execute SEO and ASO campaigns to amplify brand awareness and meet KPI goals.  

  • Help manage elements of the marketing strategy, including research, budget, planning, and execution of promotional and educational campaigns. 

  • Oversee production of marketing collateral and public relations materials such as, but not limited to, press releases, e-blasts, inserts, newsletters, brochures, fliers, fact sheets, calendars, and maps 

  • Manage and implement social media marketing strategy and metrics.

  • Develop, manage, and maintain social media content and platforms, as well as recap insights and results (Later.com) Leverage and manager analytical tools (Google Analytics, AppsFlyer, Amplitude, etc.) to help improve marketing efforts across all marketing campaigns.

  • Prepare monthly reports by collecting, analyzing, and summarizing data 

  • Responsible for curation of marketing and communications materials and libraries 

  • Manage the contractual relationship with the marketing suppliers, vendors, and agencies 

  • Monitor and update contents for the companies’ websites 

  • All other duties as assigned

Qualifications (Knowledge, Skills & Abilities):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

  • A bachelor's degree in Marketing, Communications, Public Relations, or related field

  • 7-10+ years of exposure to marketing strategy, social media management, internet advertising and ad-spend.

Professional Qualities:

  • Sound knowledge of principles, practices, and procedures used in public relations, marketing, and strategic communications with multiple stakeholders

  • Expert verbal and written communication skills; including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding 

  • Strong writing, editing, proofreading, and communications skills, with AP style familiarity, are required

  • Enjoys problem solving and working with data

  • Willingness to learn how to navigate the technical tools required to manage marketing operations

  • Ability to perform work accurately and thoroughly is required

  • Ability to organize and execute multiple projects, and pay close to attention to details

  • Displays imagination and originality in their work; consistently raises new ideas; questions the status quo

Computer Skills:

  • Experience with CRM tools for email marketing campaigns

  • Experience with social media platforms, monitoring, and measurement tools 

  • Experience with website management and content development 

  • Proficient in Microsoft Office Suite.  

Work Environment & Physical Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually quiet

  • Be prepared to be agile and work in a fast-paced environment

  • Minimal travel is required

  • The employee must occasionally lift and/or move up to 10 pounds

  • Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer

  • While performing the duties of this job, the employee is regularly required to talk or hear

  • The employee is frequently required to stand, walk, and sit

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