{"id":148412,"date":"2020-01-22T18:57:01","date_gmt":"2020-01-22T17:57:01","guid":{"rendered":"https:\/\/www.ferrovial.com\/?page_id=148412"},"modified":"2020-04-21T22:36:37","modified_gmt":"2020-04-21T20:36:37","slug":"service-design-user-experience-ux","status":"publish","type":"page","link":"https:\/\/www.ferrovial.com\/es\/innovacion\/digital-hub\/service-design-user-experience-ux\/","title":{"rendered":"Service Design &#038; User Experience (UX)"},"content":{"rendered":"    <m-final-content-header bgimage='https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13141209\/ux-digital-hub-ferrovial-creative-business-team-looking-at-sticky-notes-1000x720.jpg'>\n            <c-breadcrumb label-text=\"Breadcrumb\" slot=\"breadcrumbs\" type='2' align='left' wrap='wrapped wrapped' aria-label='Vienes de Digital Hub'>\n                        <ol>\n\n                                                            <li><a href=\"https:\/\/www.ferrovial.com\/es\/\" title=\"Ferrovial\">Ferrovial<\/a><\/li>\n                                                                        <li><a href=\"https:\/\/www.ferrovial.com\/es\/innovacion\/\" title=\"Innovaci\u00f3n\">Innovaci\u00f3n<\/a><\/li>\n                                                                        <li><a href=\"https:\/\/www.ferrovial.com\/es\/innovacion\/digital-hub\/\" title=\"Digital Hub\">Digital Hub<\/a><\/li>\n                                    \n                <\/ol>\n\n                <\/c-breadcrumb>\n    \n        <div slot=\"header\">\n            <h1>\n                Service Design &#038; User Experience            <\/h1>\n                    <\/div>\n    <\/m-final-content-header>\n\n    \n\n\n<m-wysiwig class=\"wp-block-components-wysiwyg\"><div slot=\"maincontent\">    <p class=\"intro\">En el departamento de User Experience y Service Design del Digital HUB de Ferrovial definimos y dise\u00f1amos productos y servicios que sean palanca en nuestros negocios.<\/p>\n    \n\n\n<p>Partiendo de la investigaci\u00f3n y del an\u00e1lisis, definimos los productos alineando la estrategia de negocio y las necesidades de nuestros usuarios con el objetivo de crear con ellos experiencias memorables. El conocimiento profundo del negocio y de nuestros usuarios, el an\u00e1lisis y las m\u00e9tricas son la base para dise\u00f1ar estrategias y acciones que se conviertan en oportunidades de negocio.<\/p>\n\n\n\n<p>La evoluci\u00f3n constante\nde la tecnolog\u00eda y los cambios en los h\u00e1bitos de las personas nos empujan a\nseguir innovando en el dise\u00f1o de servicios que cumplan d\u00eda a d\u00eda las\nexpectativas de nuestros clientes.<\/p>\n\n\n\n<p>Una r\u00e1pida capacidad de\nreacci\u00f3n y adaptaci\u00f3n a las nuevas tecnolog\u00edas nos permite dar a cada negocio\nde Ferrovial el producto o servicio que necesitan para seguir siendo l\u00edderes\ndel mercado.<\/p>\n\n\n\n<p>Experiencias\npersonalizadas que marcan la diferencia.<\/p>\n\n\n\n<p>Imaginamos el futuro e ideamos soluciones con propuestas de valor solidas que nos mantengan a la cabeza de las empresas conscientes de que el usuario es el centro del negocio.<\/p>\n<\/div><\/m-wysiwig>\n\n\n    <m-gallery :translations='{\n        &quot;prev&quot;:&quot;Anterior&quot;,\n        &quot;next&quot;:&quot;Siguiente&quot;,\n        &quot;paginationseparator&quot;:&quot;de&quot;,\n        &quot;close&quot;:&quot;Cerrar&quot;\n    }' class='gutenberg'>\n\n    <div slot=\"header\">\n                    <p>Descripci\u00f3n por defecto<\/p>\n                <\/div>\n\n                    <div slot=\"carouselItem\" v-lazy:background-image=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130623\/ux_carrusel_01-1280x720.jpg'\">\n                                    <\/div>\n                                <div slot=\"carouselItem\" v-lazy:background-image=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130621\/ux_carrusel_02-1280x720.png'\">\n                                    <\/div>\n                                <div slot=\"carouselItem\" v-lazy:background-image=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130619\/ux_carrusel_03-1280x720.jpg'\">\n                                    <\/div>\n                                <div slot=\"carouselItem\" v-lazy:background-image=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130617\/ux_carrusel_04-1280x720.jpg'\">\n                                    <\/div>\n                                <div slot=\"carouselItem\" v-lazy:background-image=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130551\/ux_carrusel_05-1280x720.jpg'\">\n                                    <\/div>\n                                <div slot=\"modalItem\">\n                    <img v-lazy=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130623\/ux_carrusel_01-1280x720.jpg'\" alt=\"\" hidden\/>\n                <\/div>\n                                <div slot=\"modalItem\">\n                    <img v-lazy=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130621\/ux_carrusel_02-1280x720.png'\" alt=\"\" hidden\/>\n                <\/div>\n                                <div slot=\"modalItem\">\n                    <img v-lazy=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130619\/ux_carrusel_03-1280x720.jpg'\" alt=\"\" hidden\/>\n                <\/div>\n                                <div slot=\"modalItem\">\n                    <img v-lazy=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130617\/ux_carrusel_04-1280x720.jpg'\" alt=\"\" hidden\/>\n                <\/div>\n                                <div slot=\"modalItem\">\n                    <img v-lazy=\"'https:\/\/static.ferrovial.com\/wp-content\/uploads\/2020\/01\/13130551\/ux_carrusel_05-1280x720.jpg'\" alt=\"\" hidden\/>\n                <\/div>\n                    <\/m-gallery>\n\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":18766,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-148412","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service Design &amp; User Experience (UX) - Ferrovial<\/title>\n<meta name=\"description\" content=\"Welcome to the Ferrovial&#039;s website, global operator of sustainable infrastructure. 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