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Marketing Specialist, Senior

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JOB_POSTING-3-1042

Posted on 20 February, 2023

Texas, United States of America

Full time

Communications

About us:

Ferrovial is one of the world’s leading infrastructure operators, committed to developing sustainable solutions. The company has presence in 6 main markets. It is a member of Spain’s blue-chip IBEX 35 index and is also included in prestigious sustainability indices such as the Dow Jones Sustainability Index and FTSE4Good. The aim of Ferrovial Corporation is to design the Company’s strategy, establishing global policies, guidelines and action guides related to the different functional areas of the Organization (Internal Audit, Finance, Human Resources, Legal, IT, Innovation, etc.), which subsequently are developed and adapted to the specificities of each Business Unit. Additionally, it performs a function of providing corporate services to the different companies of the group, while consolidating its information.

Job Description:

Summary:

The Senior Marketing Specialist leverages a combination of strategic, quantitative, writing, and creative skills to deliver impactful marketing milestones with internal business leaders and outside agency partners. This position reports directly to the VP of Marketing, the team will play an integral role in the success of NextMove by supporting the marketing strategy.

Position Responsibilities:

· Help manage elements of the marketing strategy, including research, budget, planning, and execution of promotional and educational campaigns

· Develops and writes copy for marketing collateral and public relations materials such as, but not limited to press releases, e-blasts, inserts, newsletters, brochures, fliers, fact sheets, calendars, and maps

· Coordinates and manages the social media marketing strategy and metrics

· Prepares a variety of monthly reports by collecting, analyzing, and summarizing data

· Develops, manages, monitors, and maintains projects’ social media content and platforms, as well as reviews and analyzes results

· Manages graphics, photography, and video assets, as well as marketing and communications materials

· Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies

· Monitor and update contents for the companies’ websites

· Work closely with a marketing agency and assisting with new campaign launches

· All other duties as assigned

Qualifications (Knowledge, Skills & Abilities):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

· A bachelor’s degree in marketing, Communications, Public Relations, or related field

· 4-7+ years of exposure to marketing strategy, social media management, internet advertising and ad-spend.

Professional Qualities:

· Sound knowledge of principles, practices, and procedures used in public relations, marketing, and strategic communications with multiple stakeholders

· Strong writing, editing, proofreading, and communications skills, with AP style familiarity, are required

· Ability to perform work accurately and thoroughly is required

· Ability to organize and execute multiple projects, and pay close to attention to details

Computer Skills:

· Proficient in Microsoft Office Suite. Photoshop and any graphic design software, such as Cava, experience is a plus

· Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding

· Experience with social media platforms, monitoring, and measurement tools

· Experience with website management and content development

· Displays imagination and originality in their work; consistently raises new ideas; questions the status quo

Work Environment & Physical Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· The noise level in the work environment is usually quiet

· Minimal travel is required

· The employee must occasionally lift and/or move up to 10 pounds

· Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer

· While performing the duties of this job, the employee is regularly required to talk or hear

· The employee is frequently required to stand, walk and sit

#Ferrovial #United States of America #entrylevel

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